[Karachi, Thursday 30th March 2018]: The firstPakistan International Film Festival (PiFF) kicks off in Karachi on a high note. Day one featured acclaimed actor and director Nandita Das with screen writer Anjum Rajabali, Sajal Ali, musician Harsh Narayan, Asim Raza and Asif Noorani for a session titled “Collaborations across borders: Possibilities and Future Directors”. The other session “Innovation on Screen: Digital Dimensions” featured Abrar Ali Khan of Rockville, Farees Shah of iflix with Tazeen Hussain as the moderator. Along with screenings of documentaries Cake the movie premier’s was held at Nueplex cinema as a part of the festival. Day one was well attended by media personalities and members of the film and entertainment industry.
This festival comprises panel discussions on the subjects of ‘Film Diplomacy & Cross Border Collaboration’, ‘Innovation on Screen: Digital Dimensions’, ‘Genre Busters’, ‘From Script to Screen and Beyond’, ‘Films for Change: Socially Motivated content in South Asian Film Industry’ and ‘The Future of Music and Lyrics: How important is music in the subcontinental cinema’. The participant lineup is diverse and includes prominent local and foreign speakers; Sultana Siddiqui, Asim Raza, Anjum Rajabali (celebrated Indian script/screenplay writer), Nandita Das (actor/director/producer of upcoming Indian movie Manto), Harsh Narayan (Indian filmmaker), Sajal Ali, Rashid Khwaja, Abrar Ali Khan, Farees Shah, Faizan Syed, Adnan Sarwar, Sana Tauseef, Atiqa Odho,S. S. Rajamouli (director of the mega blockbuster movie, Baahubali), Vinay Pathak (acclaimed Indian actor), Kamran Jawed, Amin Farooqui, Tahir Moosa, Zeenat Lakhani (writer of Saba Qamar starrer Hindi Medium), Saket Chawdhari (director of Hindi Medium), Nishtha Jain (maker of documentary film Gulabi Gang), Haseena Moin, Jami, Subhash Kapoor (prominent Indian producer, screenplay writer and director, known for his work in Jolly LLB 1 and 2), Vishal Bhardwaj (Indian filmmaker), Hareem Farooq, Izzat Majid, Asif Noorani, Sultan Arshad, Rekha Bhardwaj (Indian playback singer), Dr Omer Adil, Nila Madhab Panda (director of Kadvi Hawa) and Mr Shobu (producer of mega blockbuster movie Baahubali).
Day two of the event will feature director of Baahubali S.S. Rajamouli, Adnan Sarwar, Atiqa Odho, director of Hindi medium Saket Chawdhari. The two panel discussion sessions will be titled Genre Busters: Exploring New Genres in Film and From Script to Screen and Beyond.
There will be a total of eight movie premieres – Cake, The Valley, Lala Begum, Moomal Rano, Zaraab, The Song of Scorpions, Kuch Bheege Alfaaz and The Wishing Tree. The Wishing Tree features Shabana Azmi and Zaraab is the first Balochi language film to be premiered in Pakistan. A special matinee show of the newly released animated movie Tick Tock will also be arranged for children at Nueplex Cinemas. Apart from the premieres, screenings of short films, documentaries and feature films are organised at various institutes throughout the city including Goethe Institut, Iqra Defence Valley, Iqra University North Nazimabad campus, Alliance Françoise and T2F.
The four-day event is supported by the Cultural Department of Sindh Government and Ministry of Information of the Federal Government of Pakistan, HUM TV, Nueplex Cinemas and Dawn Media Group. Commercial partners are Unilever and Khaadi.
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Hashtag #PIFF2018. PIFFkaScene
For media queries related to The Pakistan International Film Festival, please contact:
Shamail Butt – [email protected], +92 301 848 99 66
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About PIFF:
The Pakistan International Film Festival (PIFF) aims to be the largest film festival in Pakistan. PIFF’s mission is to create a unique platform which promotes both Pakistani cinema and Pakistani filmmakers by showcasing their films to diverse international audiences. The festival also plans to bring international filmmakers and their work to Pakistan to create an interactive space for exchange of ideas and for an open dialogue. PIFF aims to provide opportunities to encourage co-productions and to portray Pakistan as an exciting and vibrant country, with great cinematic potential.
About KFS
Karachi Film Society is a nonprofit organization and parent body of Pakistan International Film Festival (PIFF) founded by Ms. Sultana Siddiqui, founder and president of HUM Network Ltd and recipient of President’s Pride of Performance Award. The founding members of KFS include Dr Ishrat Husain (former Governor State Bank of Pakistan), Ms Ameena Saiyid (CEO OUP), Senator (r) Javed Jabbar (writer/producer, former Information Minister), Mr Sirajuddin Aziz (CEO Habib Metropolitan Bank), Mr Jamil Baig (CEO Nueplex Cinemas), Ms Ronak Lakhani (Chairperson SOP), Ms Sharmeen Obaid Chinoy (Oscar winning director/producer) and Ms. Sayeeda Leghari (Managing Director/Chairperson, Pepsi Sukkur Beverages (Pvt Ltd.). The primary goal of Karachi Film Society is to improve access of the people in innovation and excellence in different categories and genres of cinema and films to highlight the unique scope of this mass medium.